This project was created in collaboration with two other classmates during our Design Team class. We were assigned a student culinary team from our school and were tasked to create a logo, signage, social media, and various print collateral for their pop-up grand opening. Our team created a menu inspired by diner food from Tulsa, Oklahoma. Their design aesthetic was 50s diner on Route 66.

Each team member created and presented a logo option, and ultimately my logo and branding was chosen by the chef team. While looking for inspiration I saw many different signs from hotels, motels, and restaurants that gave me that old diner vibe. I decided to model the logo after those signs, and chose a black and white color palette with a red accent for strong contrast.