Refined is brand of high-end, edibles that come in a variety of forms.  Targeted towards those 21 and over, it offers a new experience to cannabis users. It allows it’s users to experience the benefits of cannabis, without the negative effects associated with inhaling smoke.

I started this project with the idea of creating something fresh and aesthetically pleasing, as a way to illustrate a product that still isn’t widely acceptable to many people. I wanted to have a refined feel throughout the project, but still have a little fun by adding some illustrations and brighter colors. Out of all deliverables, I spent the most time on my logo. I found it difficult to create something that appealed to every day users as well as those who prefer luxury. After many, many iterations I landed on the one pictured below.